Sustainability

Sustainable packaging

More than 87 billion packages are shipped around the world each year. Unfortunately, the environment suffers from the cost of convenience. That's why we vowed to reduce this impact and work toward a sustainable future.

To take it back to basics, we have integrated sustainable packaging into all of our operations, including biodegradable hangers, recyclable tote bags and mailbags made from recycled plastic.

In our effort to protect the environment, we have made the switch to FSC-certified® stationery, including our gift boxes, luxury bags, thank-you bills and cards.

This means that from our stores to your front door, you can trust that you will receive your goodies in eco-friendly packaging.

Textile Solutions

Luxury lingerie shouldn't cost the earth.

From design to development and into your intimate drawer, every element has been carefully considered to minimize waste and environmental impact.

We focus on the finer details and implement conscious manufacturing and design from start to finish. This includes the use of advanced digital technology instead of physical layouts, so there is no wasted fabric when designing by trial and error.

In addition, we have adopted edge-to-edge design methods that use all parts of fabric panels and lace, so nothing is left on the cutting room floor. Every yarn and shell can be recycled into other pieces in the collection or saved for a future design.

New textile technology has also allowed us to incorporate digital printing as opposed to traditional methods. Digital printing of fabrics typically uses 90% less ink than standard screen printing, without the need for harsh chemicals! By eliminating the need for excessive washing and water treatments, this technology saves over 40 billion gallons of water per year.

Our next challenge is to use more sustainable fabrics made from recycled materials. This process started with our range of eye-catching swimwear made with Italian ECOwave fabrics. These specially formulated fabrics are made from ocean-recycled materials and post-consumer plastics reclaimed from the Mediterranean Sea.

While this is just the beginning of our sustainable journey, Madame Jouet has a deep-rooted ethos of quality over quantity. We believe in creating products that will stand the test of time and allow you to wear them again and again.

Ethical manufacturing

We work with manufacturers who uphold our values of ethics, quality and sustainability. We are adamant that all of our manufacturing partners are ethically compliant within all operations, according to internationally recognized standards for:

Fair employment
Safe and comfortable working conditions
Above minimum and median wage
Labor rights & HR management
Standard working hours (40 hours per week)
Strictly no child labor
While adhering to these ethical practices, our partners also work to make their businesses more environmentally conscious. As a proud example, our Italian lace manufacturer uses recycled materials to produce GRS-certified 'Green Label' fabrics, while our embroidery manufacturer in Switzerland uses wastewater management systems to ensure that waterways remain clean.

In addition to these values and standards, our manufacturers are randomly monitored and are Oeko-Tex certified.

Reducing carbon emissions

It's no secret that the fashion industry is widely responsible for increased carbon emissions and landfill waste. To change this, we have adopted cleaner transport routes, carbon offsets and sea freight versus air freight.

Daily operations

In the office, we categorize all waste into the appropriate bins and recycle whenever possible. The office uses a paper recycling service to ensure that paper waste does not end up in landfills and is directly reused through a recycling plant. We also encourage the use of digital resources to become a 100% paper-free environment.

All soaps and laundry detergents are Thank You.™ brand, which helps provide safe water and toilets to those in need.